Imagine you have your streaming equipment ready, you signed up for a streaming platform and…
If you want to be successful at live streaming, you should pay close attention to the state of the streaming industry. This means knowing what the audience wants in terms of content, as well as what other content creators are doing to meet the demand.
Streaming stats are a good indicator of the direction in which the industry is going. Even though they don’t paint the whole picture, they are an essential source of information, and you should use them to guide your efforts as a content creator.
To better understand the current state of live streaming, check out these 50 key streaming stats for content creators.
Stream Viewer Stats
Understanding people’s streaming preferences is essential for making it in the livestreaming business. These stats will give you a glimpse into the mind of the audience, helping you understand how they are likely to behave.
- 42% of people in the US actively watch live stream content (Nielsen).
- 44% of viewers claim they watch less TV programming due to live streaming (eMarketer).
- Audiences watched nearly 9 billion hours of live streaming content in the last quarter of 2021 (Streamlabs).
- Viewers belonging to the 18-34 age demographic watch the most live stream content in the US (Statista).
- 70% of Twitch viewers are between 16-34 years old (Twitch Advertising Audience).
- 65% of Twitch viewers are men (Statista).
- It takes less than 90 seconds for viewers to abandon a stream of poor quality (TechRadar).
- 63% of Millennials regularly watch live stream content (Statista).
- 45% of viewers would pay to watch a live stream from their favorite teams, speakers, performers, or influencers (Livestream).
- 7 out of 10 live stream viewers watch live streams on a daily basis. (Interactive Advertising Bureau).
Streaming Platform Stats
Streaming platforms shape the live streaming landscape. As a content creator, understanding how these platforms are performing is crucial for getting your content in front of as many viewers as possible.
- The total number of hours watched across all streaming platforms as of Q2 2021 was almost 9 billion (Streamlabs).
- 52% of live stream viewers watch content through social media (eMarketer).
- 72% of the total hours watched on all streaming platforms during the last quarter of 2021 were on Twitch (Streamlabs).
- 70% of Twitch viewers donate to streamers they follow (Twitch Advertising).
- The Just Chatting category on Twitch has the most viewers on the platform (Influencer Marketing Hub).
- Only 32% of YouTube users watch live stream content (eMarketer).
- YouTube Gaming viewership is falling (Streamlabs).
- Facebook Gaming has almost tripled the number of hours watched in 1 year (Streamlabs).
- 1 in 5 Facebook videos is a live stream (Axios).
- Facebook has given more than $50 million total to publishers and celebrities to use Facebook Live (The Wall Street Journal).
Check out how to determine the best time for streaming online.
Streaming Industry Stats
Understanding industry-wide live streaming trends can help content creators monetize content and develop a long-term career strategy.
- The live stream industry is projected to be valued at $184.3 billion by 2027 (Grand View Research).
- By 2026, the live stream market is expected to grow to $149.34 billion (Valuates Reports).
- Live streaming is expected to grow 15-fold by 2022, reaching a 17% share of all internet traffic (Cisco).
- The global live stream market size is expected to reach $330.51 billion by 2030 (Grand View Research).
- Live streaming grew by 13% in 2021 (Streamlabs).
- Live streaming accounted for nearly half of all downstream internet traffic (Sandvine).
- Music live streaming is on the rise (Stream Hatchet).
- About 1 in 5 people discover new products and brands through social media live streams (GWI Social Media Trends Report 2020).
- China’s live streaming industry has more than 425 million users (CX Tech News).
- Nearly a quarter of viewers post comments on the live events they are tuned in to (GWI Social Video Report 2019).
Stay up-to-date with internet trends by reading our article What is Web 3.0 and learning what it means for content creators and streamers.
Streaming Channel Stats
When it comes to live streaming, some channels do better than others. Here are the highlights.
- Riot Games is the leading live stream publisher, with almost 927.6 million total hours watched (Streamlabs).
- Ninja has the most-followed channel on Twitch (Social Blade).
- xQc is the most-watched channel on Twitch (Streamlabs).
- Inoxtag is the most-watched channel on YouTube (Streamlabs).
- Nam Blue is the most-watched channel on Facebook Gaming (Streamlabs).
- Andrea Bocelli had 2.8 million peak concurrent viewers on YouTube (Variety).
- Felix Baumgartner had the most concurrent views on YouTube with a viewership of 8 million (The Wrap).
- Ibai attracted 1,538,645 viewers for a single live stream (SullyGnome).
- US politician Alexandria Ocasio-Cortez had the highest number of average viewers in 2021 (SullyGnome).
- The most popular woman streamer is Pokimane, with 8.9 million followers (Tubefilter).
Esports Streaming Stats
Live streaming plays a significant role in esports. Here is the current state of this rapidly growing sector of live streaming.
- 54% of live streamers publish gaming or esports content (Restream).
- Live streaming is the fastest-growing revenue stream for esports (Newzoo).
- In 2022, the global esports audience will grow by 8.7% to reach 532 million (Newzoo).
- The number of esports fans will surpass 640 million by 2025 (Newzoo).
- China accounts for nearly a third of worldwide esports revenues (Premortem).
- The global esports market is estimated to generate over $1.6 billion by 2023 (Statista).
- Esports make up less than a quarter of the time watched on Twitch’s top 200 channels (StreamElements).
- Twitch is responsible for 70% of esports views (Stream Hatchet).
- More than half of esports views are from the Asia Pacific region (Round Hill Investments).
- Over 1 million people streamed Counter Strike: Global Offensive in 2020 (Esports Charts).
As we can see from these 50 key statistics, the live-streaming industry is in a healthy state. What these numbers tell us is that there is plenty of room for growth in the future.
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